Outset Select is a scooter retailer based in Chicago, IL. The shop has built a reputation within the core scooter scene through the release of exclusive products, content, and public events. For the last few years, they have hosted the annual Chicago Street Jam; one of the largest freestyle scooter events in the world. I was brought in to help create the shop's summer apparel line and promotional content. Through the use of unique product design, layout, and photography, I was able to create a unique customer experience that still embodied Outset's dedication to the core scene.