Bootstrap Saloon

With an outdated appearance and a changing downtown scene, Big Brad's approached me to help with their transition into Bootstrap Saloon. Inspired by the old west and country hospitality, the new Saloon provided me with the challenge of creating an iconic brand system that was not only approachable, but stood apart from local competition and appealed to the diverse downtown scene in Rochester, MN. Through numerous hand crafted logos, sophisticated typography, and clever brand communication, I was able to bring Bootstrap to life. Giving country hospitality with a contemporary appearance, Bootstrap separates itself through its unique story and updated look.